Chapter $2$

A friend of yours has invented a unique and useful new product. This friend, an engineer by profession, understands little about marketing and selling this new product. She does understand, however, that $$nothing happens until somebody sells the product.$$ She has asked you to describe the general factors that need to be considered when you market a product. Prepare an answer to her question.

Chapter $5$

What are the four communication styles? Develop a brief description of each of the styles.