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CHAPTER 2 ASSIGNMENT Overview Review the stages of the Buying Decision Process below. On the following page, determine which stage of the Buying Decision Process

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CHAPTER 2 ASSIGNMENT Overview Review the stages of the Buying Decision Process below. On the following page, determine which stage of the Buying Decision Process each of the consumer search queries most likely represent. Stages of the Buying Decision Process A. Awareness (Need Recognition) B. Consideration (Information Search, Evaluation of Alternatives, i.e. product comparisons, reviews, product decision info) C. Purchase (Pricing, Deals, Availability) D. Retention (Post-Purchase Research, i.e., support, usage, community) E. Non-Commercial SearchConsumer Search Queries Stage 1. "iphone vs. dsir photos" 2. "deals on canon t8i" 3. "how do i take black and white photos with a nikon d5600?" Styles Pane 4. "nikon dsir reviews" 5. "how to take good photos" 6. "canon vs. nikon dsir" 7. "canon user forum" 8. "canon t8i replacement battery" 9. "best entry-level dsir 2020" 10. "dslr cameras"\f12. "are dsirs worth it" 13. "wifi dslr reviews" 14. "canon company headquarters" 15. "how to turn off shutter sound nikon d5600" 16. "nikon support number" 17. "canon eos 5d mark Ill photos" 18. "smallest dslr" 19. "which dslr lens for astrophotography" 20. "history of digital photography" 21. "how do i take better photos?"

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