Chapter 2 Database Analytics 83 Specifically, state some of the key insights that you would hope to answer by analyzing the data. 2. Create some Pivot Tables to draw some initial insights from the data. Somewhat disagree Disagree Strongly disagne 10. On average, what percentage of advertisements that you view or hear per day currently utilize empower- ment advertising? Assignment: Jamie received 105 responses, which are organized as a database in the Excel file Drout Advertis- ing Survey An important aspect of business analytics is good com- munication. Write up your answers to this case formally in a well-written report as if you were a consultant to Ms. Drout. This case will continue in Chapters 3, 4, 6, and 7, and you will be asked to use a variety of descrip- tive analytics tools to analyze the data and interpret the results. Your instructor may ask you to add your insights to the report, culminating in a complete project report that fully analyzes the data and draws appropriate conclusions. 1. Explain how the data and subsequent analysis using business analytics might lead to a better understand- ing of stereotype versus empowerment advertising