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Chapter 2: The External Environment - Explain the two principal objectives of external environmental analysis. - Name the three categories of firm's external environment. -
Chapter 2: The External Environment - Explain the two principal objectives of external environmental analysis. - Name the three categories of firm's external environment. - Identify the seven dimensions of the general external environment. Give examples of each. - Discuss the four activities of the external environmental analysis. - List and discuss Porter's five forces industry analysis. What is the goal of the analysis? - Discuss the meaning and types of entry barriers in industries
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General Management In Latin And Ibero American Organizations
Authors: Adrián A. Caldart, Joan E. Ricart, Alejandro A. Carrera
1st Edition
0367234351, 978-0367234355
