CHAPTER $3$ ANALYTICS

Conversion Funnel Assignment

Analytics and metrics are very important, but some marketers struggle with these. This week you are reviewing the first six chapters and this assignment is related to Chapter $3.$

Examine the following hypothetical conversion funnel for the Marriott Hotels website. The Rates & Availability page is the page that comes up after someone does a search for hotel rooms in a particular location and timeframe. Take your time and think about this before you submit your answers. It would be good to show your work, so if you make a mistake, I can see where that is$.$

Assumptions:

Rates & Availability $2,347,892$

Review Itinerary $367,495$

Guest Info $103,471$

Confirmation $72,498$

Revenue $$23,464,220$

Room Nights $143,285$