Chapter $3$ Assignment $($you may want to complete simulation $1$ prior$)$

Social Media Marketing Strategy and Plan

You have just been hired as a social media marketing specialist for Buhi Supply Co$.$ As a part of your first

task, you are required to help your team create the social media marketing strategy for the company. A

social media marketing strategy outlines the strategies and tactics for how a company will incorporate

social media into its business. You are asked by your manager to complete the below steps and present

your social media marketing plan to the team by the end of the month.

Step $1$: Identify Your Target Market and Create Personas

The first step in your social media marketing strategy should be to identify your target market. If this

information is not provided to you, conduct research online or refer to Chapters $4-10$ and gather this

information by analyzing the audience insights section of the company$$s social media platform.

Collect information about your target market with a variety of demographic, interest, and behavior data,

including but not limited to:

Collect information about your target market with a variety of demographic, interest, and behavior data, including but not limited to:

$$ Age

$$ Behaviors

$$ Company

$$ Company size

$$ Education

$$ Family life

$$ Gender

$$ Goals

$$ Hobbies

$$ How they purchase

$$ Income

$$ Interests

$$ Job title

$$ Location

$$ Most used social network

$$ Pain points

$$ Values

$$ Where time is spent online

Next, create a customer persona for your target market. A customer persona is a representation of a

company$$s target market based on data collected from existing and target customers. Personas help

companies understand the challenges customers face and guide social media marketing strategy.

You may use the below template or create your own.

Persona Name:

Age: Location:

Gender: Income:

Occupation: Family:

Job title: Social networks:

Company size: Interests:

Pain points:

Where and how they purchase:

Values:

Bio: