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Chapter 3 highlights a number of factors that influence a consumer s expectations of a service experience. These influences are noted throughout the chapter and

Chapter 3 highlights a number of factors that influence a consumers expectations of a service experience. These influences are noted throughout the chapter and listed in the text. Consider for a moment the prospective (or current) consumers in the industry for your chosen organization; what do you feel are the factors that stand to influence the expectations for these consumers? Briefly discuss why you feel this is the case. Are there steps that could be taken by leaders in the organization to manage expectations? (Clearly not all potential factors will be present for the industry...discussing just a few is reasonable)

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