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Chapter 4 1. Jane is a Senior Marketing Manager for Media Buy. and in that role she has been buying media for over 15 years.
Chapter 4 1. Jane is a Senior Marketing Manager for Media Buy. and in that role she has been buying media for over 15 years. She is proud ofthe transparent system she has developed with the procurement team. which requires vendors to submit proposals based on a consistent request for proposal process. Jane is respected throughout the industry. and she has developed that reputation by working hard. being fair. and being honest. Before Jane left for vacation in August she ensured that all her buys and contracts were complete. Her budget was balanced. production for creative had been ordered. and her to-do list was complete. Jane does not have a subordinate to replace her while she is on vacation; rather all emergency calls are forwarded to her director. Ben. In Jane's absence. James. a sales rep for Media Buy. called on Ben to indicate that he had an opportunity for the company and would like to meet Ben to catch up and fill him in. Ben and James had attended high school together. and it had been a long time since they had seen one another. When Jane returned from vacation. she noticed a new media contract on her desk. It was a buy for much more that she had spent on three other media partners. In fact. it was a signed contract for a type of media that she was not using during this buying season. and for a buy Jane had not made. When Jane started to read the contracts. she noted that her director. Ben. had done the buy. Additionally. she discovered that there was an expense for lunch for Ben and James. the sales rep. One month later. Jane found out that James was treating Ben to an NHL game and dinner. Jane is wondering what to do. If you were Jane what would you do? Do you see concern for unethical behaviour
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