Chapter 4 1. What environmental factors would make Zipcar an attractive acquisition for Avis? Chapter 6 1. Describe the beliefs and values associated with Zipcar's brand image: 2. How did Zipcar match the values and beliefs with lifestyle? Chapter 7 Zipcar was developed for a consumer segment, but found an application for organizational markets. Use the organizational buying decisions presented in Chapter 7[ in the text as a reference for your answers to the next two questions. 1. What problem does Zipcar solve for an organization? 2. What need does it fulfill? 3. What type of organization could Zipcar best serve? Chapter 8 1. Evaluate Zipcar based on benefit-based positioning. 2. Compare Zipcar's positioning based on benefits to Zipcar's positioning baser on beliefs and values. Which is stronger