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Chapter 4 addresses the need for Logistics to accommodate customers. Parasuraman, Zeithaml, and Berry identified 10 customer expectations to form a useful framework for evaluating
Chapter 4 addresses the need for Logistics to accommodate customers. Parasuraman, Zeithaml, and Berry identified 10 customer expectations to form a useful framework for evaluating logistical impact. Table 4.2 uses their framework to conceptualize specific logistics-based expectations. a model of customer satisfaction is presented in Figure 4.1. Using the 10 categories of customer expectations (as resented in Table 4.2 develop your own examples of how customers might evaluate performance of a supplier. Describe how customers in the following categories may see some dimensions as more important than others. For example, surgical instruments and supplies for hospital may be different than electrical utilities receiving unit train deliveries of bulk coal
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