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Chapter 4 Assignment ASSIGNMENT w We Need to Merge! Step 1: Review the defining characteristics of the three different types of mergers: horizontal, vertical, and
Chapter 4 Assignment ASSIGNMENT w We Need to Merge! Step 1: Review the defining characteristics of the three different types of mergers: horizontal, vertical, and conglomerate. Step 2: Examine the list of five possible mergers below. Indicate whether each is horizontal, vertical, or conglomerate. Be prepared to defend your answers. Nike Corporation and Reebok: Procter & Gamble and Kodak: Sealy Mattress Company and Viking Furniture: State Farm and Geico: Dow Chemical and Revlon: Step 3: Develop your own example for each type of merger: Conglomerate Horizontal Vertical Please submit your completed assignment in either Rich Text Format (.rtf) or in Microsoft Word (.doc or .docx) This assignment is worth 20 points Chapter 4 Assignment ASSIGNMENT w We Need to Merge! Step 1: Review the defining characteristics of the three different types of mergers: horizontal, vertical, and conglomerate. Step 2: Examine the list of five possible mergers below. Indicate whether each is horizontal, vertical, or conglomerate. Be prepared to defend your answers. Nike Corporation and Reebok: Procter & Gamble and Kodak: Sealy Mattress Company and Viking Furniture: State Farm and Geico: Dow Chemical and Revlon: Step 3: Develop your own example for each type of merger: Conglomerate Horizontal Vertical Please submit your completed assignment in either Rich Text Format (.rtf) or in Microsoft Word (.doc or .docx) This assignment is worth 20 points
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