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Chapter 4 - Customer Behavior PART 1 The general model of customer experience includes five steps and can be applied to any exchange. Imagine the
Chapter 4 - Customer Behavior PART 1 The general model of customer experience includes five steps and can be applied to any exchange. Imagine the stages of the customer experience for an event taking
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Principles of Supply Chain Management A Balanced Approach
Authors: Joel D. Wisner, Keah Choon Tan, G. Keong Leong
4th edition
1285428315, 978-1305465145, 1305465148, 978-1285428314
