Chapter 4 - Product and Service Design Objective: Develop an innovative product that will address existing market gaps in the industry. Create a "Tagline" for your product. Please submit a "one-page" brief. Will the product proposed enhance your firm's competitive advantage or address existing gaps? Address the four key questions in the process of design ? (1) Demand related, (2) Manufacturability, (3) Level of quality, (4) Economic factors