Chapter 4, Question #13 :--

"Write a personal positioning statement using the format described for a positioning statement. In this case, replace 'our target market' with an industry or type of job that you want to do; replace 'our brand' with your name; replace the 'key benefit or point of differentiation' with something you can bring to an employer in this situation, and replace 'reasons to believe' with proof that you can deliver your key benefit or point of differentiation."