Chapter 5: Competitive Advantage and Strategic Management for Performance Excellence Name: Profile case for Chapter 5 : 1. Provide a concise summary of the profile case, "Freese and Nichols" pages 197-198: Response: 2. What learning points can be drawn from the above case study that can be employed to achieving a competitive advantage? Response: Answer the following questions: 3. Explain how a total quality perspective can support the six characteristics of competitive advantage introduced at the beginning of the chapter. Response: 4. Discuss the three basic types of competitive advantage. Can a company achieve all of them? Response