Chapter 6

You are the marketing manager for Peloton Interactive, Inc., an American exercise equipment and media company. As we have discussed, understanding the consumers in a target market is critical to creating an effective value proposition. Assume you are the vice president of marketing for Peloton a) What do you think is the demographic profile (including the age, income, and life cycle stage) of your largest target market? b) As part of a mini-market research project, visit an exercise equipment and media company on a weekend and track the people entering. How old are they? Are they families or people meeting friends?