CHAPTER 7 Strategies for Competing in International Markets 219 3. Assume you are in charge of developing the strategy for an international company selling products in some 50 different countries around the world. One of the issues connect you face is whether to employ a multidomestic strategy, a global strategy, or a trans- LO 7-2, LO 7-4 national strategy. a. If your company's product is mobile phones, which of these strategies do you think it would make better strategic sense to employ? Why? b. If your company's product is dry soup mixes and canned soups, would a multi- domestic strategy seem to be more advisable than a global strategy or a transna- tional strategy? Why or why not? c. If your company's product is large home appliances such as washing machines, ranges, ovens, and refrigerators, would it seem to make more sense to pursue a multidomestic strategy, a global strategy, or a transnational strategy? Why? 4. Using your university library's business research resources and Internet sources, iden- LO 7-5, LO 7-6 tify and discuss three key strategies that General Motors is using to compete in China. EXERCISES FOR SIMULATION PARTICIPANTS connect . . . . . . . ........ . . . . . ........ . . . . ... ............ .e The following questions are for simulation participants whose companies operate in an international market arena. If your company competes only in a single country, then skip the questions in this