Chapter 7-1 CONSUMER BUYING DECISION PROCESS

The consumer buying decision process is a five-stage purchase decision process that includes:

Problem Recognition- The consumer suddenly sees his or her present car as inferior compared to the ratings of other cars in the magazine.

2. Information Search- The consumer has decided to buy a new car and is seeking all possible information to make an intelligent choice.

3. Evaluation of Alternatives- The consumer has narrowed choices to a few car brands and is comparing them by using the ratings in the magazine.

4. Purchase

5. Post-Purchase Evaluation-The consumer has just purchased a new car and is comparing its ratings to those of some other cars.

Which stage of the consumer buying decision process is each of the following people? 25 points

THIS IS A TEXT BOX ENTRY. NUMBER 1 THROUGH 8, VERTICALLY AND YOUR ANSWER, THAT'S ALL FOR EXAMPLE"

1. PURCHASE

2. INFORMATION SEARCH

A recent college graduate reads Consumer Reports to compare automobile ratings.

On the first day of class, a student finds out that a programmable calculator is needed for the course, but she doesnt own one.

After purchasing an evening gown, a woman decides that it is not quite appropriate for her special occasion.

A car buyer gets a loan to purchase a new car.

A teenager compares numerous MP3 players and narrows the choice down to two players.

While on the way to work, a persons automobile stalls and will not start again.

At an open-house party, a guest realizes that the host already owns the gift he plans to give.

A person receives a sample package of laundry detergent in the mail and uses it to wash a load of clothes.