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Chapter 8 Case: Uber- Riding the Gig Economy 1. Apply the five steps of the Planning Process to Uber's development of it's app-driven online cab
Chapter 8 Case: Uber- Riding the Gig Economy 1. Apply the five steps of the Planning Process to Uber's development of it's app-driven online cab service 2. Outline the Strategic, Tactical and Functional plans Uber has concerning its new self-driving car program. Show at least one plus and one minus within each of the plans 3. Plans rarely absolutely go to plant It is impossible as variables in the environment keep changing and impact the company in different ways. What planning tools might Uber use to deal with some of the unexpected issues Uber has faced with its online cab business model. 4. How might Uber use Management by Objectives to work with municipalities and provinces to create the infrastructure and legislation needed to achieve its self-driving car goals? You have been provided with the following account balances for Webber Ltd. for the years ended November 30.2020 and 2021: 2021 2020 $313,000 $277.000 Advertising expense Cost of goods sold General and administrative expenses 1,762,880 1,448,200 113,000 106,000 Income tax expense 82.000 101,000 5.900 Interest revenue 5,100 Rent expense 34.000 24,800 Sales revenue 3,148,000 2,785,000 Utilities expense 86.000 76,300 Wages expense 500,000 390,000
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