Chapter 8 questions Marketing HELP ASAP

Questions for Discussion 8-30. What kind of innovation is Tapped Birch Water- continuous, dynamically continuous, or discontinuous? Why? 8-31. What other innovations should the company pursue to continue growing? 8-32. Perhaps you, like many consumers, may have just be- come aware of tapped birch water. What could the company do to move consumers higher in the adop- tion pyramid