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Chapter 8: What term refers to the likelihood that the target segment will buy the product? a. Purchase intention b. Market potential c. Sales intention
Chapter 8: What term refers to the likelihood that the target segment will buy the product? a. Purchase intention b. Market potential c. Sales intention d. Sales potential
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Project Management A Systems Approach to Planning Scheduling and Controlling
Authors: Harold Kerzner
11th edition
1118022270, 978-1118415856, 111841585X, 978-1118022276
