Chapter 9 Exercise: Global Market Environments

Discussion Point 1: Environmental Forces in Global Markets

The following environmental forces affect international markets: sociocultural, economic, political/legal, social responsibility/ethics, competitive, and technological. With which force is each of the following most closely associated?

Characteristic

1.Handshaking

2.Religion

3.Transportation networks

4.Computer literacy

5.Sporting events

6.Color preferences

7.Standard of living

8.Role of children in the family

9.Communications equipment

10.Touching

11.Import restrictions

12.Government stability

13.Climate

14.Language

15.Payoffs and bribes

Discussion Point 2: Modes of Entry

Look at the examples below. Identify which mode of entry applies to each situation: importing/exporting through trading company, licensing, franchising, contract manufacturing, joint venture, and direct ownership.

1.A water purification plant works with WTSC Industrial Group to connect it with buyers throughout the world.

2.Apple uses factories in China to manufacture its iPad and iPhone components.

3.Siemens has partnered with Nokia to create Nokia Siemens Networks U.S. This entity is gaining large inroads into telecom manufacturing equipment.

4.An Australian lunchbox manufacturer makes a deal with Disney to use Marvel comic book characters and names on its lunchboxes.

5.Jaguar Land Rover opened up a new car plant in China and is planning to open up an engine factory there as well.

This is all I got, nothing more