Chapter 9 of the textbook, Public Communication Campaigns, presents various theories that establish a connection between the conceptual understanding and the practical application of how communications campaigns can be more persuasive. Select one of these theories and discuss how it can persuade the audience to see value in the message. Source (audience similarity, such as age or ethnicity) Sidanius's (1993) Social Dominance Theory Tajfel's (1982) Social Identity Theory Turner's Social Categorization Theory (Turner and Oakes, 1989) Complete the following: Define the theory. Include a citation. Explain the theory. Give an example of a communication campaign where this theory can be applied.