Chapter Cases Case Studies Read and discuss "Bozeman Health's Competitive Dilemma" in the case studies section at the end of the book. Answer the questions at the end of the case. A Business Plan for New Mobile Ultrasound? A company is seeking financing for a new mobile ultrasound unit it has developed. The new unit's ultrasound scans are of almost the same quality as those produced in hospitals, and the unit weighs less than 40 pounds. While hospital-based units cost $40,000 to $150,000, the new unit would sell for less than $10,000. The new ultrasound unit would be an ideal means of improving prenatal care in parts of the developing world. In groups of three or four, design a business plan for the new ultra- sound unit. Include all of the elements explained in this chapter. Present your business plan to the class