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Chapter Eight on The Concept Evaluation System introduces a marketing model called A-T-A-R. Take some time to understand this model a bit further by exploring

Chapter Eight on "The Concept Evaluation System" introduces a marketing model called A-T-A-R. Take some time to understand this model a bit further by exploring the website below.

https://www.trig.com/explore/atar-awareness-trial-availability-repeat

Explain your thoughts for whyFrippusesan inverted triangle to represent the model. What do you find insightful about this model for marketing forecasts?

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