chapter- intro to marketing

1. How do Starbucks and Dunking differentiate themsleves? a. They promote their products in 2 distinct ways. b. They offer different price points. c. They have different place strategies. d. All of the above 2. What does market segmentation mean? a. Dividing the suppliers into different categories. b. Segmenting the market, into distinct groups. c. Dividing the products into different product lines. d. Allocation of marketing budget 3. What are the 4 major variables for market segmentation? 4. One of Starbucks best selling products is pumpkin spice latte, offered in Autumn. What kind of market segmentation is this? e. Occasion segmentation f. Benefits sought g. Demographics h. User status 5. What are the 5 variables that identify useful market segments