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Chapter Reading : Read Ch-20 Personal Selling and Sales Management from the text book- Dhruv Grewal and Michael Levy (2022) Marketing (8th Edition). McGraw-Hill Education.
- Chapter Reading: Read Ch-20 "Personal Selling and Sales Management" from the text book- Dhruv Grewal and Michael Levy (2022) "Marketing" (8th Edition). McGraw-Hill Education.
- Video Link: Watch the following video.
How to Sell Without Selling Your Soul | Steve Harrison | TEDx Wilmington Salon
- Discussion Question #1: Discuss how has your perception of what it would be like to have a career in sales changed since you read this chapter-20 and see the video?
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Retailing Management
Authors: Michael Levy, Barton A Weitz
7th Edition
0073381047, 9780073381046
