Charity is living her dream. She recently purchased a nursery and greenhouse. She can't wait to re-open in the spring. The business's net worth was $200,000, but as a thriving business with a great reputation and loyal customers, it was actually valued at $275,000, which was the price Charity paid for it. As the buyer, Charity will carry the difference of $75,000 on her books as an intangible asset. What is this intangible asset called? Unset starred question Amortization Going concern value Goodwill Liquidation value