Charity was told that she would need to justify her promotion budget, so she decided to use the $\_\_\_\_\_$ method. She defined what the company wanted to achieve, determined what needed to be done to meet those objectives, and then estimated how much each activity would cost.

Multiple Choice

cost$-$per$-$media method

affordable method

objective$-$and$-$task method

principal accounting method

percentage$-$of$-$sales method