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Charles Jones developed the specifications for some new laptop computers being purchased by his employer for the engineers at his company. Charles' personal assistant, Pat

Charles Jones developed the specifications for some new laptop computers being purchased by his employer for the engineers at his company. Charles' personal assistant, Pat Brown collected information about a variety of computer systems for him to examine. The specifications were approved by Janine Smith, his boss. Richard Davis chose to buy the computers from Dell, and negotiated a great price due to the large volume of computers being purchased.

Janine's role in the buying center is that of a:

gatekeeper
decider
influencer
buyer
user

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