Charles Kotter, marketing manager at the POWR Corporation, conducts the performance reviews of his direct reports. He first identifies the top performer, Angela York, and crosses her name off the list. He then identifies his weakest direct report, Jim Smith, and crosses him off the list. He follows this process until all of his direct reports have been ranked. Which comparative approach is he using?

elimination by aspect

reverse ranking

simple ranking

forced distribution

alternation ranking