Question
Charleston Carriage Company offers guided horse-drawn carriage rides through historic Charleston, South Carolina. The carriage business is highly regulated by the city. The fare for
Charleston Carriage Company offers guided horse-drawn carriage rides through historic Charleston, South Carolina. The carriage business is highly regulated by the city. The fare for all passengers is $18.00. Charleston Carriage has the following monthly operating costs:
Fee Paid to city of Charleston | 17% of ticket revenue |
Cost of souvenir set of postcards given to each passenger | $0.50 per set |
Monthly cost of leasing and boarding the horses | $49,000 |
Carriage Drivers (tour guides) are paid on a per-passenger basis | $2.90 per passenger |
Monthly payroll costs of non-tour guide employees | $8,500 |
Marketing, web-site, telephone, and other monthly fixed costs | $8,000 |
In addition to these costs, Charleston Carriage pays a brokerage fee of $1.10 per ticket sold by brokers. On average, 65% of tickets are issued through these brokers; 40% are sold directly by Charleston Carriage. Charleston Carriage has several questions about its monthly revenues, costs, and profits in 2017.
Part A)
1. What is the estimated monthly contribution margin per passenger for Charleston Carriage in 2017?
2. What are the estimated total monthly fixed costs for Charleston Carriage in 2017?
Part B)
3. What is Charleston Carriage's estimated monthly operating income in 2017 if the number of monthly passengers is 8,300?
4. How many monthly passengers would be required for Charleston Carriage to break even in 2017?
5. How many monthly passengers would be required for Charleston Carriage to earn $90,000 per month in 2017?
6. Assuming a tax rate of 34%, what must revenue be in order for Charleston Carriage to earn $90,000 per month in 2017?
Part C)
7. Charleston Carriage has an opportunity to negotiate with the company that leases the horses and boards them. If Charleston Carriage expects to sell 7,054 tickets per month in 2017, what's the most it could pay to lease and board the horses if it wants to break even each month (ignoring taxes)?
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