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Charleston Stores is a retailer of office supplies. The monthly retail demand for a product is provided below from January 2021 to October 2022. Demand

Charleston Stores is a retailer of office supplies. The monthly retail demand for a product is provided below from January 2021 to October 2022.

Demand Data

Year

Month

2021

2022

January

616

758

February

832

974

March

898

940

April

964

1126

May

880

1032

June

1016

988

July

912

1004

August

828

870

September

894

1056

October

850

1020

November

1010

December

969

  1. Use the nave method to forecast the demand for November and December 2022.
  2. Use the moving average method with 4 periods to forecast the demand for November and December 2022.
  3. Use the exponential smoothing method with smoothing constant 0.7 to forecast the demand for November and December 2022. Initialize the forecasting method using the actual demand in January 2021.
  4. Fit a trend line to the demand data from January 2021 to December 2021. What is the trend line equation?
  5. What is the forecasted demand for November and December 2022 if you use this trend line equation?
  6. How reliable is this forecast from a statistical perspective?
  7. Compute the MAD of the trend line method used in part (d). Use the forecasts from January 2022 to October 2022 to compute the MAD of the method.
  8. What is the interpretation of MAD?
  9. Explain clearly why it is important to compute and track forecast accuracy.

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