Charlie is a freelance director and cinematographer. To market and promote his services, he would like to use a trademark named after his dog, Frankie. Can the name of his dog be used as a trademark? If so, why and how? If not, why not?

Carly makes a delicious soda that she sells by the can. This soda is available for sale in hundreds of retail stores throughout the United States. Every can has a detailed list of ingredients, which customers tend to overlook or ignore. However, Carly's soda's ingredients are unique compared to other sodas. Carly believes that the list of ingredients on her soda cans is a trademark. Do you agree? Why or why not?