Charlie is giving a sales presentation to a potential new client. She has emphasized all of the ways in which the product will meet the client's needs, used statistics and visual aids to demonstrate its effectiveness, and shown that the price is comparable to what other companies are selling the product for. As soon as she wraps up the presentation, she asks the client for an order. When the client hesitates, Charlie begins to pressure him, telling him that if he doesn't agree to an order today, the price will go up if he decides to order later.

What has Charlie done in this sales pitch that is ineffective? Focused on an immediate sale, not on developing a long-term relationship with the client. Assured the client that the product meets his needs Called for action from the client Used too many visual aids