Charlie's Furniture Store has been in business for several years. The firms owners have described the store as a high price, high service operation that provides lots of assistance to its customers. Margin has averaged a relatively high 29% per year for several years, but turnover has been a relatively low 0.2 based on average total assets of 800,000. A discount furniture store is about to open in the area served by Charlie's, and management is considering lowering prices to complete effectively.

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