Question
Charlies Furniture Store has been in business for several years. The firm's owners have described the store as a high-price, high-service operation that provides lots
Charlies Furniture Store has been in business for several years. The firm's owners have described the store as a "high-price, high-service" operation that provides lots of assistance to its customers. Margin has averaged a relatively high 29% per year for several years, but turnover has been a relatively low 0.4 based on average total assets of $800,000. A discount furniture Store is about to open in the area served by Charlie's, and management is considering lowering prices to compete effectively.
Required:
a. Calculate current sales and ROI for Charlies Furniture Store. (Round your "ROI" to 1 decimal place.)
sales: 320,000
ROI: 11.6%
b. Assuming that the new strategy would reduce margin to 20%, and assuming that average total assets would stay the same, calculate the sales that would be required to have the same ROI as Charlies currently earns. (Do not round intermediate calculations.)
Sales: 464,000
c. Suppose you presented the results of your analysis in parts a and b of this problem to Charlie, and he replied, "What are you telling me? If I reduce my prices as planned, then I have to practically double my sales volume to earn the same return?" Given the results of your analysis, what is the actual amount of increase in sales required? (Do not round intermediate calculations.)
**I really need help with part C. of this question, I answered the two above already. I believe it is a multi-step question, and I cannot seem to form the right equations. Any help or advice is appreciated!
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started