Charlotte Beers at Ogilvy & Mather Worldwide (A)

1. What does Charlotte Beers bring to her new position?
2. What are some of her weaknesses, or difficulties?
3. What are the primary challenges Beers faces in making changes in the organization?
4. How has she gone about building power? What has she relied on to garner power?
5. Was she a good choice for the job? How effective has she been? What has she done well? What could she have done better?
6. Suppose you were called in to consult with Charlotte Beers on her path to power? What plan would you put in place for her? Remember that you are being paid to consult, so your plan should be both specific and actionable.
7. What lessons do you draw from this case for your own efforts to get things done in organizations?