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Charmin toilet paper often compares itself to the leading brand of toilet paper and states that Charmin is way more comfortable than that other toilet
Charmin toilet paper often compares itself to "the leading brand of toilet paper" and states that Charmin is way more comfortable than that other toilet paper. Many can decipher from the wording in the advertisements that it is speaking about Cottonelle. This is an example of what type of positioning?
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Management Information Systems Managing The Digital Firm
Authors: Kenneth C Laudon, Jane P Laudon
14th Edition
013389830X, 9780133898309
