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Chase Bank markets dozens of different products and services targeted to a variety of markets domestically and globally. As a large bank, they products for

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Chase Bank markets dozens of different products and services targeted to a variety of markets domestically and globally. As a large bank, they products for students, wealthy professionals, global corporations and everything government agencies. Chase has branch offices in most cities including Hammond, Houston (most US cities) and places like Hong Kong and Helsinki, Finland. Which strategy does Chase use for selecting its target markets? Select one: a. multi-segmentation targeting b. concentration targeting c. undifferentiated d. business-to-business

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