Chateau Lafite Rothschild produced some the world's most expensive wine. Rare bottles of Lafite had sold for well over $$100,000$ USD, and more common bottles of wine cost around $$1,000$ USD per bottle. It was no surprise when Chateau Lafite became an attractive target for counterfeiters. While they have taken some anti$-$counterfeiter measures, wine counterfeit experts have suggested they do more. The company needs to evaluate the advantages and disadvantages of different approaches in order to come up with a feasible plan.

After reading the case, answer the questions in a $3-$page paper. Provide a good background, reference to specific points in the case, and excellent grammar. Refer to the rubric to achieve full credit.

Why is traceability important in the food supply chain?

Why is counterfeiting difficult to handle in the wine supply chain?

What are the benefits and limitations of using different technologies to fight fake wine?

Is using blockchain a feasible option for Lafite to deal with wine counterfeiting?