ChatGPT ChatGPT True. In an attractive industry where firms are able to earn positive economic profits, it is reasonable to assume that the Willingness-To-Pay-Cost (WTP-C) wedge is larger for a typical firm compared to industries that are less attractive structurally. The WTP-C wedge represents the consumer surplus, which is the difference between what consumers are willing to pay for a product or service and what they actually pay. In an attractive industry, where firms have market power and can command higher prices, the consumer surplus is likely to be larger due to the higher prices charged by firms. This suggests that consumers are willing to pay more relative to the costs incurred by the firm, resulting in a larger WTP-C wedge