Check ALL that apply $($and only those that apply$)$:

Cost leadership $($or "overall low cost"$)$ is one generic strategy that a company can pursue. In the list below, check all that apply to cost leadership.

Question $16$ options:

target a broad customer base

provide the product at a price below the competition

moderate competition if multiple firms compete with this strategy

Redbox is a good example of cost leadership

economies of scale can grant a competitive advantage

proprietary technology can grant a competitive advantage