Check My Work The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown: A2 Constraint Television Radio Online Audience per advertisement 140,000 18,000 30,000 Cost per advertisement $1,500 $200 $550 Maximum media usage 15 19 12 To ensure a balanced use of advertising media, radio advertisements must not exceed 45% of the total number of advertisements authorized. In addition, television should account for at least 15% of the total number of advertisements authorized (a) If the promotional budget is limited to $24,100, how many commercial messages should be run on each medium to maximize total audience contact? If your answer is zero entor "07 Advertisement Alternatives No of commercial messages Television Radio O BA a E 7:40 PM 12/8/2020 X Chapter 12 Assignment (a) If the promotional budget is limited to $24,100. how many commerces should be us on cach medium to maximize total audience contact if your answer is zero enter ad Study Tools No of commercial messages fers Advertisement Alternatives Television ons Radio ocess Tips Online What is the allocation of the budget among the three medias cess Tips Advertisement Alternatives Budget Allocation Television for a FREE 7. age Unlimited Unlimited ooks Radio $ Online 5 What is the total audience reached? sore (b) By how much would audience contact increase an extra 100 were allocated to the promotional budget? Round your answer to the nearest whole number Increase in audience coverage of roximately 7:00 PM 11/2000 ere to search o ** Ali LED What is the allocation of the budget among the three media Advertisement Alternatives Budget Allocation Television By Tools Radio $ Online $ What is the total audience reached? Tips ips (b) By how much would audience contact increase it an extra 100 were located to the promotional butuld your answer to the nearest whole number Increase in audience coverage of approximately FREE 7. Unlimited mited Check N WORK 0 Jono Problem 12-05 Algo (Sensitivity Analysis) Questo Subotssent for Grating Save M41 PM @ * O E e to search Check My Work The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown: A2 Constraint Television Radio Online Audience per advertisement 140,000 18,000 30,000 Cost per advertisement $1,500 $200 $550 Maximum media usage 15 19 12 To ensure a balanced use of advertising media, radio advertisements must not exceed 45% of the total number of advertisements authorized. In addition, television should account for at least 15% of the total number of advertisements authorized (a) If the promotional budget is limited to $24,100, how many commercial messages should be run on each medium to maximize total audience contact? If your answer is zero entor "07 Advertisement Alternatives No of commercial messages Television Radio O BA a E 7:40 PM 12/8/2020 X Chapter 12 Assignment (a) If the promotional budget is limited to $24,100. how many commerces should be us on cach medium to maximize total audience contact if your answer is zero enter ad Study Tools No of commercial messages fers Advertisement Alternatives Television ons Radio ocess Tips Online What is the allocation of the budget among the three medias cess Tips Advertisement Alternatives Budget Allocation Television for a FREE 7. age Unlimited Unlimited ooks Radio $ Online 5 What is the total audience reached? sore (b) By how much would audience contact increase an extra 100 were allocated to the promotional budget? Round your answer to the nearest whole number Increase in audience coverage of roximately 7:00 PM 11/2000 ere to search o ** Ali LED What is the allocation of the budget among the three media Advertisement Alternatives Budget Allocation Television By Tools Radio $ Online $ What is the total audience reached? Tips ips (b) By how much would audience contact increase it an extra 100 were located to the promotional butuld your answer to the nearest whole number Increase in audience coverage of approximately FREE 7. Unlimited mited Check N WORK 0 Jono Problem 12-05 Algo (Sensitivity Analysis) Questo Subotssent for Grating Save M41 PM @ * O E e to search