Check out these resources: https://money.cnn.com/2015/04/22/investing/mcdonalds-earnings-problems/

https://www.cnbc.com/2017/03/01/4-ways-mcdonalds-is-about-to-change.html

https://clark.com/shopping-retail/food-restaurants/big-changes-mcdonalds/

Answer these (BE DETAILED): 1. What are the positive attributes (success factors) of McDonald's marketing program? What red flags should benoticed and dealt with by McDonald's?

2. Think about Maxine Clark's pillars of success: price, convenience, product, customer service, and overall experience. Companies must offer some measure of each component to stay competitive. What are McDonald'sshortcomings? Do you see other current food retailers going down similar paths? Why or why not? Be specific.

3. Has McDonald'soverlooked or mismanaged any strategic alliances?

If you use an outside source please drop the link to it.