Check the link below for how men and women exhibit different shopping and spending behaviors. How does it affect your strategy in marketing your products or service?

https://www.zilliondesigns.com/blog/infographics/gender-based-consumer-behavior/ More information 1) https://knowledge.wharton.upenn.edu/article/men-buy-women-shop-the-sexes-have-different-priorities-when-walking-down-the-aisles/ 2) https://www.verdegroup.com/wp-content/uploads/2012/10/He-Buys-She-Shops.pdf