Check-Tech

Self-checkout machines enable customers to process their own purchases from a retailer. It is considered as an alternative to the conventional cashier-staffed checkout. Customers perform themselves as cashiers by scanning and applying payment for the items.

Strengths: It is easy and convenient for the customers. It helps to reduce long queues, helps to work with shorter queues. Another advantage is the groceries are already packed. Special offers are clearly visible and accounted for.	Weaknesses: It is nothing but performing a teller's job. At times, it could be too complicated and may be checked often. A possibility of system errors. Older generation might have problem with understanding
Opportunities: Advancement in technology. It can provide a multilingual service. Reduce labor costs considerably, since one attendant can often run five to six self-checkout lanes. A store can save space, giving room for more shelves, display cabinets or additional self-checkouts. A self-checkout can be faster than a manned cashier lane.	Threats: Customers may stop shopping due to the risk of dropping the smartphone. Self-checkout is quite vulnerable to some shoplifting techniques. The increasing spending in online shopping reducing customers from physically shopping

create a report from using the swot analysis

MARKETING PLAN AND STRATEGY

- Target market and customers

- Competition and market share

- Pricing strategy

- Promotion and distribution