Chibale needs groceries, but is too busy to spend much time shopping and waiting in line at the grocery store. Instead, he places an order using Safeway$$s app. He receives an immediate text message confirming the order, and in a few hours receives another text saying his order is ready for pickup. This is an example of how mobile marketing can be used to

Chibale needs groceries, but is too busy to spend much time shopping and waiting in line at the grocery store. Instead, he places an order using Safeway$$s app. He receives an immediate text message confirming the order, and in a few hours receives another text saying his order is ready for pickup. This is an example of how mobile marketing can be used to

reduce employee workloads.

provide customer service.

establish relationships.

increase brand awareness.