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Chick-fil-A, one of the largest American fast-food restaurant chains and the largest whose specialty is chicken sandwiches seeks to open a new location in the
Chick-fil-A, one of the largest American fast-food restaurant chains and the largest whose specialty is chicken sandwiches seeks to open a new location in the Greater Metropolitan Area. For this new location, what should the segmentation be based on? Demographics, Geographics, Psychographics, or Behavior? Pick TWO and explain why. Please include the definition of Segmentation and each one that you choose in your explanation.
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