Children's Miracle Network engages local communities to increase fundraising for their local children's hospital. Children's Miracle Network Hospitals raises funds for $170$ children's hospitals. Over $$7$ Billion has been raised. For its marketing plan, the first step for Children's Miracle Network is $\_\_\_\_\_.$

a$.$ to start with fresh data on current, past, and potential donors

b$.$ to start with the context, macro$-$environmental issues

c$.$ to start with collaborators, networks of support functions

d$.$ to start with a SWOT analysis of the organization